Design a microservices architecture for an e-commerce platform handling high traffic during sales events. What components would you prioritize, and how would you ensure scalability and fault tolerance?

``` I would use a microservices architecture with components like user service, product catalog, order processing, and payment services, deployed in containers using Kubernetes for orchestration. Scenario Pressure: Consider how these components would interact during peak loads sustained over time and the implications for data consistency. Depth Trigger: Explore how you would implement service discovery and rate limiting to avoid overloads on specific services. ```