You are tasked with leading a redesign of your company's web platform to improve user satisfaction scores, which have consistently been below 70%. Describe your process for understanding user needs and delivering a redesigned product.

In tackling the redesign of our web platform to enhance user satisfaction, my first step would be to conduct comprehensive user research to gain insights into users' pain points and desires. I would utilize qualitative methods like user interviews and usability tests combined with quantitative approaches such as surveys to get a well-rounded perspective on user experiences. The aim would be to comprehensively understand where users struggle most and what they value most in their interactions with our platform. Next, I would synthesize this research into key themes and user personas to guide the design process. I would apply the Double Diamond framework to explore possible solutions, incrementally refining concepts based on iterative user feedback. Stakeholder involvement would be vital here, as I would need to ensure that engineering and design teams are aligned with user needs and technical feasibility. Once the design is finalized, I would advocate for running A/B tests on new features or layouts to measure their impact on user satisfaction scores. By closely monitoring key performance indicators post-launch, we can continue to iterate and optimize based on real user interactions, ultimately driving satisfaction scores above the 70% threshold.