You're a Product Manager for a budgeting app, and you've received feedback that many users find the app overwhelming due to its complex dashboard. Your task is to redesign the dashboard to improve user experience. What steps would you take in this project? Include your research, ideation, and final decision-making process.

Starting with the project, I would initiate the process by conducting user research to uncover specific elements of the dashboard causing confusion. This could involve surveys, interviews, and usability testing with current users. By understanding users' pain points through direct feedback, I would identify critical areas for improvement in the dashboard's information architecture. Next, I would map out user journeys to visualize how different segments of users interact with the dashboard, ensuring that their needs are prioritized. Using the insights gathered, I would apply the Double Diamond process, iterating through the discover and define phases to pinpoint gaps before generating ideas during the develop and deliver phases. Collaborative brainstorming sessions with cross-functional teams—designers, engineers, and marketing—would ensure diverse perspectives and help generate a broad range of solutions. Once potential solutions are refined, I would employ A/B testing to evaluate the most effective designs before finalizing a new dashboard layout that simplifies navigation and highlights key functionalities. A key consideration would be ensuring that the redesign maintains user engagement while reducing cognitive load. Finally, I’d establish KPIs such as user retention metrics and task completion rates to evaluate the success of the new dashboard post-launch.